up777 Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how up777 ("we", "us", "our") collects, processes, stores, and protects the personal information of users ("you", "Player") who access and use the up777 online casino and sports betting platform available at up777.bio. We are committed to handling your personal data responsibly, transparently, and in accordance with internationally recognised data protection principles.

By registering an account with up777 or by using the platform in any capacity, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you should not create an account or use the up777 platform. This Policy should be read alongside our Terms and Conditions.

Our Privacy Principles

Six core principles that define how up777 approaches data privacy.

2. Information We Collect

We collect personal information from you directly and automatically when you use the up777 platform. The categories of information we collect are as follows.

• 1.1Registration data: your full name, date of birth, email address, and mobile phone number provided when you create your up777 account. This information is used to verify your identity and manage your account.
• 1.2Identity verification documents: government-issued identification (such as a national ID card or passport) and, where required, proof of address or source of funds. These are collected only when KYC verification is triggered and are processed securely.
• 1.3Financial transaction data: deposit and withdrawal amounts, payment method identifiers (e.g. bKash account numbers, Nagad numbers, masked card numbers), transaction dates, and transaction reference numbers. Full payment credentials are never stored by up777 — they pass through secure payment processor systems only.
• 1.4Gaming activity data: your betting history, game sessions, wager amounts, wins and losses, bonus usage, and platform activity timestamps. This data is used to operate your account, calculate bonuses, detect fraudulent patterns, and comply with responsible gaming obligations.
• 1.5Technical and device data: IP address, browser type, operating system, device identifiers, screen resolution, and session data automatically collected when you access the platform. This data is used for security monitoring, fraud detection, and platform optimisation.

3. How We Use Your Information

up777 uses your personal data only for the purposes set out below. We do not use your data for any purpose incompatible with these stated uses without obtaining your explicit consent.

• 2.1Account administration: creating and managing your up777 account, verifying your identity, processing deposits and withdrawals, crediting bonuses, and maintaining accurate account records.
• 2.2Platform operation and service delivery: enabling you to play casino games, place sports bets, use live casino services, and access all other features of the up777 platform.
• 2.3Security and fraud prevention: monitoring account activity to detect and prevent fraud, money laundering, identity theft, bonus abuse, and other prohibited conduct as defined in our Terms and Conditions.
• 2.4Responsible gaming compliance: using gaming activity data to identify patterns associated with problem gambling, applying deposit limits or time-out restrictions where required, and responding to self-exclusion requests.
• 2.5Marketing communications (where you have opted in): sending you information about bonuses, promotions, new games, and platform updates by email or other communication channels. You may withdraw your consent to marketing communications at any time via your account settings or by contacting our support team.

4. Legal Basis for Processing

Where internationally recognised data protection frameworks apply, up777 processes your personal data on the following legal bases.

5. Sharing Your Information

up777 does not sell your personal data. We share data only in the limited circumstances described below.

• 4.1Payment service providers: bKash, Nagad, Rocket, Upay, Visa, and Mastercard processing partners receive only the transaction data necessary to process your deposit or withdrawal. They do not receive your full account profile or gaming history.
• 4.2Identity verification partners: KYC service providers used to verify your identity receive your identification documents and personal details for the sole purpose of identity verification. They are bound by confidentiality agreements and may not use your data for any other purpose.
• 4.3Regulatory and law enforcement authorities: where up777 is required by applicable law, court order, or regulatory authority to disclose personal data, we will comply with that obligation. Where legally permitted, we will notify you before making such a disclosure.
• 4.4Technology infrastructure providers: cloud hosting, database, and analytics service providers who process data on our behalf under strict data processing agreements. These providers act only on our instructions and may not use your data for their own purposes.

6. Payment Data and Financial Information

When you make a deposit or request a withdrawal using bKash, Nagad, Rocket, Upay, or a card instrument, your payment is processed via our secure payment partner infrastructure. up777 does not store your full bKash PIN, Nagad PIN, card number, or card security code on our servers at any point. The information that flows through our system is limited to transaction reference numbers, masked account identifiers, and transaction status data.

We strongly recommend that all players use only payment methods registered in their own name. Where a deposit is received from a payment instrument that does not match your registered account details, up777 may request verification documentation and may hold the transaction pending confirmation of ownership. This policy is designed to protect you from unauthorised use of your payment accounts.

7. Cookies and Tracking Technologies

The up777 platform uses cookies and similar tracking technologies to deliver and improve platform functionality, maintain your login session, and analyse platform usage patterns. The categories of cookies in use are described below.

• 6.1Essential cookies: required for the platform to function. These include session cookies that maintain your login state and security cookies that protect against cross-site request forgery. These cookies cannot be disabled without breaking core platform functionality.
• 6.2Performance and analytics cookies: used to understand how players navigate and use the platform, which pages are visited most frequently, and where errors occur. This data is aggregated and anonymised and does not identify individual players.
• 6.3You may manage your cookie preferences through your mobile browser settings. Please note that disabling essential cookies may prevent certain features of the up777 platform from working correctly.

8. Data Retention

up777 retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations.

9. Your Rights

Subject to applicable law, you have the following rights in respect of your personal data held by up777. To exercise any of these rights, please contact our support team using the details in Section 12.

• 8.1Right of access: you may request a copy of all personal data that up777 holds about you. We will respond to such requests within 30 days of receipt.
• 8.2Right to rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Please contact support with the specific information you believe requires updating.
• 8.3Right to erasure: in certain circumstances you may request that up777 delete your personal data. This right is subject to our legal retention obligations — data that must be kept for AML, KYC, or financial record-keeping purposes cannot be erased early.
• 8.4Right to restrict processing: you may request that up777 restrict the processing of your personal data in specific circumstances — for example while the accuracy of data is being contested, or while you await a response to an erasure request.
• 8.5Right to object to marketing: you have the right to object to the processing of your personal data for direct marketing purposes at any time. Upon receipt of such an objection, up777 will immediately cease sending marketing communications to you.

To exercise any of the above rights, email our support team at [email protected] with the subject line "Data Rights Request" and a description of the right you wish to exercise. We will acknowledge your request within 5 business days and provide a full response within 30 days.

10. Security Measures

up777 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for all data transmitted between your browser and our servers, secure data storage with access controls limited to authorised personnel, regular security assessments and vulnerability testing of the platform, and strict internal data handling policies for all staff and contractors who have access to personal data.

While we take all reasonable precautions to safeguard your data, no method of internet transmission or electronic storage is completely secure. In the event of a personal data breach that poses a material risk to your rights or interests, up777 will notify affected users and, where required by applicable law, relevant regulatory authorities without undue delay.

11. Children and Minors

The up777 platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any individual under the age of 21. If we become aware that personal data has been collected from a person under 21 years of age, we will immediately delete that data and close the associated account. If you believe that a minor has registered an account on the up777 platform, please notify us immediately at [email protected] so that we can take appropriate action.

12. Changes to This Privacy Policy

up777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform features. When we make material changes to this Policy, we will update the "Last updated" date at the top of the page and, where the changes are significant, we will notify active account holders via their registered contact method.

Your continued use of the up777 platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised Policy. We encourage you to review this page periodically so that you remain informed about how we protect your personal data.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how up777 processes your personal information, please contact our support team using the details below. We aim to respond to all privacy-related enquiries within 5 business days.